Privacy & Security

Privacy Policy

E-Buys LLC ("we," "us," or "our") is committed to protecting the privacy and personal data of our customers and users worldwide. This Privacy Policy outlines how we collect, use, process, store, share, and protect your personal information when you visit our website (https://ebuys.co), make purchases, or interact with our services. We operate globally, including in the United States, United Kingdom, European Union, and other regions, and comply with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other U.S. federal and state privacy regulations.

Effective Date: May 19, 2025

Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact our Data Protection Officer (DPO):

  • Email: privacy@ebuys.com
  • Mailing Address: E-Buys LLC, 61 Bridge Street, Kington, Herefordshire, HR5 3DJ, United Kingdom
  • Phone: +44 1268 271234

For users in the United Kingdom and European Union, our UK representative for GDPR compliance is:

For U.S. residents, you may also contact our U.S. representative:

1. Information We Collect

We collect personal data to provide and improve our e-commerce services. The categories of data we collect include:

  • Identifiers: Name, email address, phone number, shipping and billing addresses, account ID, and username.
  • Payment Information: Credit/debit card details, billing information, and transaction history (processed securely via third-party payment gateways).
  • Browsing and Technical Data: IP address, browser type, device type, operating system, geolocation data (approximate), and website interaction data.
  • Marketing and Preferences: Subscription choices, opt-in/out preferences for marketing communications, and survey responses.
  • Commercial Data: Purchase history, order details, and VIP subscription status.
  • Other Data: Information you provide through customer support, reviews, or forms, including preferences or interests.

We collect this data when you:

  • Create an account or make a purchase.
  • Interact with our website or mobile app.
  • Subscribe to newsletters or promotional offers.
  • Contact customer support or participate in surveys.

2. How We Use Your Information

We use your personal data for the following purposes:

  • Order Fulfillment: Process and deliver orders, manage payments, and handle returns or refunds.
  • Customer Support: Provide assistance, respond to inquiries, and resolve issues.
  • Marketing Communications: Send transactional emails (e.g., order confirmations) and, with your consent, promotional emails, SMS, or push notifications about products, offers, or events.
  • Service Improvement: Analyze website usage, personalize content, and enhance user experience.
  • Fraud Prevention and Compliance: Detect and prevent fraudulent activities, ensure legal compliance, and conduct internal audits.
  • Profiling and Analytics: Perform market research, analyze preferences, and create customer profiles for tailored recommendations (with consent where required).

3. Legal Bases for Processing

We process personal data based on the following legal grounds, as applicable:

  • Performance of a Contract: To fulfill orders, manage accounts, or provide services (e.g., processing purchases).
  • Consent: For marketing communications, profiling, or sharing data with third parties for promotional purposes.
  • Legitimate Interests: For fraud prevention, improving services, conducting analytics, or internal business operations, provided your rights are not overridden.
  • Legal Obligation: To comply with tax, financial, or other regulatory requirements (e.g., record-keeping for tax purposes).

4. Sharing Your Information

We may share your personal data with:

  • Service Providers: Third parties such as payment processors (e.g., Stripe, PayPal), logistics partners, and IT providers who assist in delivering our services.
  • Marketing Partners: With your consent, we may share data with partners for direct marketing or advertising purposes.
  • Affiliated Entities: Our subsidiaries or related companies for internal business purposes.
  • Legal Authorities: When required by law, such as for tax reporting, fraud investigations, or court orders.
  • Identity Verification Partners: Organizations like WINR Data Pty Ltd for fraud prevention, identity verification, and anti-money laundering purposes.

Sharing with WINR Data Pty Ltd

We may share your personal information with our partner WINR Data Pty Ltd (WINR) and their global partners for the purposes of:

Fraud Prevention — preventing others from misusing your personal information. This may involve identity verification for anti-fraud, anti-money laundering, anti-crime, asset recovery, debt collection and reuniting individuals with unclaimed assets; and

Digital Advertising — providing personalised advertising and content that is relevant to you. This may involve identity resolution for data analysis, matching and linkage.

WINR and their global partners will process and retain your personal information for as long as necessary for these specific purposes and on the lawful bases of legitimate interests and consent, where required.

You can submit a request to exercise any of your privacy rights to the Data Protection Officer at WINR: https://www.winrdata.com/privacy-policy/

We also share data with the following third parties, among others (subject to your consent where required):

A full list of third-party partners is available upon request via privacy@ebuys.com.

5. International Data Transfers

As a global e-commerce platform, we may transfer your personal data to countries outside your region, including the United States, United Kingdom, and European Economic Area (EEA). We ensure such transfers comply with applicable laws through:

  • Adequacy Decisions: Transferring data to countries recognized by the European Commission or other authorities as providing adequate protection.
  • Standard Contractual Clauses (SCCs): Using EU-approved SCCs for transfers to countries without adequacy decisions.
  • Certifications and Codes of Conduct: Adhering to recognized frameworks to ensure data protection.
  • Security Measures: Implementing encryption and other safeguards during data transfers.

6. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., pixels, web beacons) to enhance your experience, analyze traffic, and deliver personalized ads. Categories of cookies include:

  • Necessary Cookies: Essential for website functionality (e.g., maintaining your session).
  • Analytical Cookies: Track usage patterns to improve services.
  • Marketing Cookies: Enable personalized ads (with your consent).

For details on cookies used and how to manage them, see our Cookie Policy. You can adjust cookie preferences via our website’s cookie banner or browser settings.

7. Your Privacy Rights

Depending on your location, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Correct inaccurate or incomplete data.
  • Deletion: Request deletion of your data, subject to legal obligations.
  • Restriction: Limit how we process your data in certain circumstances.
  • Portability: Receive your data in a structured, machine-readable format.
  • Objection: Object to processing based on legitimate interests, including for direct marketing.
  • Withdraw Consent: Revoke consent for marketing or other consent-based processing at any time.
  • Opt-Out of Sales (U.S.): Opt out of the sale of your personal information (where applicable under CCPA or other state laws).

To exercise these rights, contact us at privacy@ebuys.com. We will respond within 30 days (or 45 days for complex requests under CCPA). For UK and EU residents, you may also contact the Information Commissioner’s Office (ICO) at http://ico.org.uk/ or your local supervisory authority. U.S. residents may contact their state’s Attorney General or the Federal Trade Commission (FTC).

CCPA Metrics (2024):

  • Requests to Know: Received: 0, Complied: 0, Denied: 0
  • Requests to Delete: Received: 0, Complied: 0, Denied: 0
  • Requests to Opt-Out: Received: 0, Complied: 0, Denied: 0
  • Median Response Time: 0 days

8. Data Security

We implement robust technical and organizational measures to protect your data, including:

  • Encryption of data in transit and at rest.
  • Secure servers with access controls and authentication.
  • Regular security audits and vulnerability assessments.
  • Employee training on data protection.

While we strive to protect your data, no system is entirely secure. Any data transmission is at your own risk.

9. Children’s Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal data from minors without verified parental consent. If we learn we have collected such data, we will delete it promptly.

10. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law:

  • Order Data: Retained for 5 years to comply with tax and financial regulations.
  • Account Data: Kept until you delete your account or request deletion, subject to legal obligations.
  • Marketing Data: Retained until you withdraw consent or opt out.

After retention periods expire, data is securely deleted or anonymized.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Review their policies before providing personal data.

12. Marketing Communications

You may receive marketing communications if you have consented. To opt out, use the unsubscribe link in emails, adjust preferences in your account, or contact privacy@ebuys.com.

13. Policy Updates

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The latest version will be posted on our website with the effective date. We encourage you to review it periodically.

For questions or complaints, contact us at privacy@ebuys.com.